Server-Side Tracking vs. Pixel Monitoring - Which is Better?
A variety of shopping businesses are turning to server-side tracking as a method to enhance their information collection procedures. While it calls for more technical knowledge than regular GTM and may introduce extra expenses, it can cause better precision and even more reliable data
Pixel monitoring makes use of an item of code to register conversions on your site. It's easy to establish and much less susceptible to ad blockers.
1. Much more accurate information
The typical approach of tracking conversions on a web site, utilizing pixels, is having difficulty with changing internet browser personal privacy policies. This means that the data being sent out to Google Advertisements, Facebook Business Manager and other systems is much less accurate than it should be.
Server-side monitoring is a much more protected option that aids to bypass these constraints, as it's packed from your own domain name and treated as first-party code, implying it's much less most likely to be impacted by ad blockers or various other safety steps. This gives much more accurate information and an extra total photo of customer journeys across channels.
In addition, this type of tracking enables services to track conversions beyond the internet site, such as call and in-store visits, which can be challenging for pixel-based monitoring. This adaptability offers online marketers much more possession over the information they send out, and makes it easier to comply with various data laws. It's also a lot less susceptible to fraudulence, as it's harder for fraudulent stars to control the system by altering the postback link.
2. Much better control over information.
Server-side monitoring permits companies to accumulate and improve information before sending it to third-party analytics/advertising systems. This improves information efficiency and accuracy, which can help marketers make even more enlightened advertising and marketing choices.
Standard pixel tracking relies on JavaScript tracking codes that are placed in web site site visitors' browsers. These tracking codes are commonly obstructed by ad blockers, which can cause information collection disturbances and incorrect outcomes. Server-side tracking enables organizations to bypass these restrictions and give accurate, regular information that is less prone to disturbance.
This type of tracking likewise permits businesses to track conversions that happen beyond the site, like call and in-store purchases. This is necessary because new personal privacy plans such as Apple's Intelligent Tracking Avoidance (ITP) limit the shelf life of cookie-based tracking pixels to 7 days. This is a crucial reason why S2S is extra trustworthy for businesses looking for to adapt to these adjustments.
3. Less prone to fraudulence
Server-side tracking makes it possible for companies to adjust information hauls before it gets to third party endpoints, boosting safety and privacy. This is specifically essential as various web browsers and systems increasingly alter how they handle cookies. For instance, in iOS 14, Safari will just deliver first-party cookie information and will certainly not enable pixel-based monitoring. Using server-side tracking, you can bypass these constraints and continue to track conversions that happened beyond your internet site.
Additionally, server-side monitoring allows you to capture user data directly by yourself web servers. This removes dependancy on third parties, which can be prone to breaches and privacy infractions.
A server-side tracking system is a set of guidelines that informs your site's server what occasions to videotape. This data is after that sent out to analytics tools like Google Analytics and Facebook Organization. It's also utilized to cause event-based ads, such as retargeting. In contrast, pixel tracking is an alternate approach that uses a small piece of code on your web page to accumulate information from users.
4. Simpler to carry out
Server-side monitoring is an information collection procedure that happens on the website's own server, bypassing web internet browser constraints. This means that data gathered by the website/app is first sent to the server where it's processed and after that sent to analytics devices like Google Analytics or Facebook Pixel.
The advantage of this approach is that it reduces the extent of information management and gives organizations a lot more control over transmission, making it normally a lot more reputable. As a result, it's less prone to data difficulties triggered by things like a damaged connection or an active ad blocker being set up.
With OWOX BI's Server-Side Tracking, your company can gather real-time conversion information similarly that you would certainly with pixels or a cookie, yet this is after that passed straight to your advertising and marketing tools on the server. This allows you to have more accurate data and aids make certain conformity with personal privacy guidelines such as GDPR. Furthermore, it likewise prevents the tracking restrictions imposed by marketing attribution software web browsers and ad blockers.